You know, James had another bit of wisdom for me which was a good domain will give you a 30% extra chance of success. "My mom taught me to read with flashcards when I was 2," Chandler says. Goodreads often refuses to remove quotes with "likes" from an author's profile, even if the quotes are false or invalid. Weve got I think over 8,000 published authors whove signed up and said I am this person. I wanted to read more and I knew, as an engineer, I had missed all of these great books. Andrew: Yeah, its still true today though, right? Thankfully the Kindle is allowing me to buy books remotely though. Eventually, it gained attention through the media such as Mashable and other various blogs. There are settings available, as well, to allow Goodreads to post straight to a social networking account, which informs, e.g., Facebook friends, what one is reading or how one rated a book. So I kind of already had it segregated that way at home. So one other thing weve done is weve figured out, Hey, lets not just give these authors a platform to connect to their fans but lets actually let them get in front of the entire Goodreads audience. So we built a self-serve advertising product where you can sign up right now with a credit card and buy advertising for your book on Goodreads. So this is fun, youre like wow, Ive got three friends and I can see their results I want to see the rest of my friends results let me go send them an email. [37] Once users have added friends to their profile, they will see their friends' shelves and reviews and can comment on friends' pages. Interviewee: Oh, its, its, its amazing so far. Interviewee: Ah, right. 160,000 social networks or something like that? [16], Before gaining much traction, Otis and Elizabeth Chandler grew the platform through their friends of friends where it reached 800 users. Andrew: CS of course Computer Science. If its not you focus on the part of the business that you know and get a rock star engineer. And in thinking that way, I realized wow, books are kinda broken on the internet. This sparked public outrage and started a discussion on the relationship between authors and reviewers on Goodreads. He was the fourth and final member of the Chandler family to hold the paper's top position. No, I get those emails from you. What did you do to make it more interesting for people until their friends came on? Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. And I think it has. Personal Investments. Heres the interview. Andrew: Its all about research online. How can I get myself to be more excited about doing that? Andrew: Alright, Ive got to tell you too I looked at one of your latest reads, the book by Tessla, and I said well, Tessla wrote a book, how interesting could it be. So he came up with the current look and feel of most of it. Thank you for that recommendation. Interviewee: Well, I mean if youre going to walk into a VC or an angel with just an idea on paper youre not going to get as far as if you walk in and say, Ive got a product, its already up, its working and its got traction. Youre in a better bargaining position. If were interested in them, in them even more we can click over and see their page. Interviewee: I think you can and theres certainly examples of guys whove done that. Goodreads raised a Series A round of funding from True Ventures in the summer of 2009. Work. [64] Several news sources reported the announcement, noting Amazon's business reasons for the move: Where authors were threatening a mass account cancellation to protest the bullying, many of the reader users who commented on the announcement are now threatening the same thing. Should I go outsource to India or whatever? Im like no, just get a good engineer, get a smart guy out of college, give him a large piece of your company, make him your right hand man and go build something before you do anything and prove that it works. Alright, how many members do you have now? Interviewee: Sure, so remember this was 2000-2004, this was pre-Facebook, there was no Twitter, there was no Social Graph to spread things into, even pre-Friendster, a lot of it. They wanted more of a community. Otis Chandler believed this rating system would be superior to Amazon's, as Amazon's includes books a user has browsed or purchased as gifts when determining its recommendations. Some authors dont get into it but go look at Paul Coelho whos a bestselling, international bestselling author and that guy in on Goodreads every day. Goodreads has a presence on Facebook, Pinterest, Twitter, and other social networking sites. Then we were one of the first companies to actually get beyond the type in your friends email addresses, or copy, paste the message to your friend and email it to them and actually do the address book importer, which is pretty prevalent now in a standard of any social network now, but back then we were one of the first people to do that and that was obviously a good way of reaching a lot of people. The Authors Guild called it a "truly devastating act of vertical integration" and that Amazon's "control of online bookselling approaches the insurmountable." If youre an entrepreneur, developer, or even into a Sci-Fi it seems like Otiss picks are the ones to go to, so thats one way. Which were very passionate about. And I did major in mechanical engineering and I liked it a lot. Login or become a premium member. Interviewee: Right. So it turns out what had been going on, people who had this desire to share their thoughts about books, they had all been using blogs. Its all about (muffled) testing. Otis Chandler is the co-founder and CEO of Goodreads.com. Other victims of review bombing have pointed out that once a record for a book is created on Goodreads, even if the book has never been released to the public, is not in fact a "book" by Goodreads's definition, or will never be released to the public due to errors or delays in publishing, one-star ratings can still appear from accounts with no access to the title. Mrs. So, you can kind of think of it as a virtual bookshelf. And theres a lot ofpretty much everybodys building a social network these days. You know, maybe in their job theyre a professor of something or a TV personality so that they know theyll be able to market it on their own. I think if you go back and look at my app. If you want to narrow your search down a little bit further you can click on the city, and I used to live in Los Angeles, so well experiment by clicking on Los Angeles. If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. That was huge did you guys do anything like that? Thats actually one thing publishers look for in an author, is do they have a way to market it? Do you have a group on Goodreads thats like that? I mean I was totally the kid that disassembled every mechanical piece in our house when I was young. So I just sat in my living room and I decided to learn Ruby on Rails and code this idea. Otis Chandler. But I think, you know, my sense is from talking to authors that thats kind of becoming more of what they have to do. I learned C, so I had a little bit of exposure to it, but not a lot. . And its an iterative process. Announced Date Maybe its going to be some kind of mobile, social networking that we can all access on our iPhones. They were very open with all number and stats and where the business was going, and they really believe in being a teaching company, which I also believe in, from them. Thats actually a big asset which is kind of sad because it means that first time writer whos got an amazing idea or an amazing story to tell is not going to get the same chance that, you know, I dont know, Sarah Palin is going to get. Alright, lets go back to when you were at Stanford. Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. They wanted more of a community. Andrew: How can you decide which ideas you listen to? Are we talking thousands of dollars? To get me to take the mindset of yeah okay, I can take a year off and not go on salary and build something for my living room, that was essentially life-changing. X. . If theres a company that were interested in we can quickly scroll through a bunch of their work and see whether we like them or not. So much depends on being able to get stuff done, and engineers are the only guys who can get stuff done, so yeah, they have a lot of power in todays internet company. And what I noticed about dating was that you had big generic social networks. You can get real time feedback about something you write. We built a dating site right on the heels of match.com. You know theyd spend half a work day going down memory lane, all the books I read in junior high, all the books I read in high school, and its a kind of fun process to go through actually. Otis Chandler built Goodreads in 2006 because he believed in social networking and wanted to see what his friends were reading. So, if the product is going to be viral it has to be useful, more useful if there are friends then if there are not. [42] By 2011, "seventeen thousand authors, including James Patterson and Margaret Atwood" used Goodreads to advertise.[4]. Otis Chandler succeeded his father as the paper's publisher in 1960 and held that post for 20 years, though Norman Chandler remained an executive with the company until his death in 1974. US . And then what wins goes first, and then you try another one. And both my grandfathers own their own companies and are successful. Scott Everett for NPR efundit that was the first, the first company that you worked on that was online, right? In this inte. Its good. [Break in audio] So what a lot of these authors are realizing Hey, Ive got to be out there on the internet collecting fans and gaining readership.. Andrew: What else worked well? Edit Personal Investments Section. I dont think it worked. See each portfolio image, in big. Thats intense. He essentially mentored me into becoming more than an engineer, becoming a product manager, and by the end of Tickle, I was not just a coder, I was managing a team of ten people including marketing, design, business development and engineering, and et cetera. One of the sites we built, that photo-sharing site I mentioned, was called ringo.com. hide caption. Maybe after six years of an intense startup I was burned out. So now people, I mean our groups are amazing now, we have book clubs that have thousands of people in them that read two books a month. So weve got that for authors. 68 SS427 Chevelle 5.3 LS 84mm Billet Turbo [1] But if you wrote a book about a certain topic you should go to people whofind communities around that topic and market to them. I got that book for my Kindle, I love it. Otis Chandler is the founder of Goodreads. The easier you make things for users, the better; so if you tell them: Youve got to do a bunch of work to find your friends and send these test results to you, theyre not going to do as much. [71] Having false or invalid quotes removed can be a difficult process; problematically the quotes can be picked up by third-party websites like Pinterest and Instagram in the meantime, spreading invalid quotes attributed to the author even further, as Goodreads quotes bring a high amount of web traffic. [46], The Amazon Kindle Paperwhite (version 2) and Kindle Voyage feature integration with Goodreads' social network via a user interface button. What else did you do that was different and that helped spur on virility? Interviewee: I had an absolutely horrible design at first and then I had one of the Tickle designers, friend of mine, do the design and he was really good. What were you able to do? Interviewee: I mean thats the challenge. So for some perspective, it used to be, say maybe 20 years ago, all you had to do as an author was write a book, hand it to your publisher, they would take it do their thing, youd get a check, youd go back to writing the next one. And I see Dave Yank, whos watching the slide has got a question. So Tickle was viral because when you took a test it would say compare your result with your friends and it was kind of like an early social network in that there were friends except the only thing we did with them was when you took a test was show you Okay youre a Saint Bernard, and heres your friend Andrew whos a Golden Retriever, and heres your other friend Olivia whos a Pug or something like that. Andrew: Alright. 478 comments. And it actually launched under Goodreadz.com with a z. My process before Goodreads was that Id hear about a book somewhere and Id put it in my Amazon shopping cart. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in . Ive done several interviews here with entrepreneurs whose companies have failed and what they say often is I just gave everybody what they wanted, I was told I was supposed to go into the community, listen to the feature request, the product request that they had, and give them what they want, but then I ended up doing everything and my business lost its focus and I was too distracted. You know, it kind of seemed like it was the wild west where you could actually create real things from nothing. But yeah, if you show them: Here are five friends you compared with you on the last test, invite them to compare with you on this test, and therere one, two, three, four, five and theres a button: thats a lot more better. But, you guys also did certain things to make it even more viral. Did you run a bunch of different quizzes, and then that ones that did you test a bunch of different quizzes and only run widely those that worked well, or did you have some other system to figure out what was compelling? You Grok? And it turns out that most problems in mechanical engineering are pretty solved. Komunitas Goodreads sebenarnya adalah komunitas baca internasional yang digagas Otis Chandler pada tahun 2006. [38], Goodreads users can read or listen to a preview of a book on the website using Kindle Cloud Reader and Audible. Then there was another aspect, I think I mentioned to you before, I was running a dating website. And Goodreads, before it got any outside funding, it was him, just building this thing up. You can self-publish through any of the self publishing sites like [LuLu] and come on and even if youre just writing a book you can do it do. He was the fourth and final member of the Chandler family to hold the paper's top position. The design. Now its really easy to put down a hundred bucks and see, hey do I get any traction, and Go ahead. Research help from Claire Murashima. Yeah, you guys do. You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. Andrew: I got a lot of books from friends like that. Interviewee: Right, sure. Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. [72], Both authors and readers have noted an increase in political banter, trolling, cancel culture and cyberbullying afflicting the website. You didnt have to go about marketing it yourself. Andrew: [Andrew Laughs] that actually I think is a good prep for a business. I had a drawer, not a drawer, several cabinets full of disassembled stuff. But it got me to learn HTML and SQL which were important, cause it got me into the web. But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. Interviewee: And I could see social networking was probably going to do the same. Its only about a week and a half old, but its pretty exciting for us. If they were black, theyd go to a black dating site. Sign In http://www.twitter.com/otown https://www.goodreads.com/otis Otis's favorite books More Otis's Bookshelves read (577) Whereas mechanical engineering you werent going to be able to do as much on your own. Goodreads is pleased to announce the release of KINDLR, an exciting new dating app exclusively for Goodreads members. There were mixed reactions from Goodreads users, at the time totaling 16 million members. So thats important to understand, but its easier said then done. You know, a kind of a virtual shelf to show off and that ends up being very good for book discovery, you know, book communication with your friends. Youll hear how working for Tickle.coms founder, James Currier, was better than going to business school. [66], Critics of the Goodreads platform feel that Goodreads' dominant position, coupled with limited development by Amazon, has prevented better tools emerging for personalized book recommendations. And it also depends on the author. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. One thing I will be continuing is my podcast Books of Your Life with Elizabeth 1 reply 1 retweet 10 likes Is the audio coming in? You know for us we had a problem where Goodreads was about cataloging your books so you come in and youd add a bunch of books and youd say what you thought of them, and maybe youd go kind of nuts. [59], In May 2013, as a result of Goodreads' acquisition by Amazon, Goodreads began using Amazon's data again.[60]. Its kind of like what Tickle provided, you kind of get to look back at yourself and think like, man what was I like in junior high, what did I read? You know I was talking to one of my favorite authors, Steven [Pressfield] who told me that exact thing. Interviewee: Yeah, its looking good. And while much of this might seem like nothing more than petty playground behavior between children who honestly do not have a clear good guy or bad guy, keep in mind that several e-book retailers incorporate the Goodreads' API into their sales pages, effectively posting book reviews that many in the Goodreads community know to be false, and nothing more than an act of revenge against an author; real-world sales decisions have been made by consumers based on these reviews. Nobody ever knows what Im talking about when I say, Mixergy. But people started to get burned out on those big generic sites. So it just always seemed like something I wanted to do. Andrew: How expensive was it? I actually interview authors all the time, and I can see day one, when I talk to them, before their book launches they are so freakin enthusiastic. But even talking about the people whove moved on, it was a really special culture. But yeah, I think you need to be doing everything and anything you can. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. Otis and Elizabeth Chandler are founders of Goodreads. Andrew: Good example, by the way. Big Space, I see your note. Interviewee: He was. Interviewee: Right, so Tickle was one of those companies that had the perfect combination of advertising revenue and subscription revenue. [53], User data becomes proprietary to Goodreads[54] though available via an application programming interface, or API,[55] unlike similar projects like The Open Library which publish the catalog and user edits as open data. So giving users the ability to do that means you can use it without your friends being on there. I had never read Pride and Prejudice. Alright, lets continue. It was all about learning how you build the product. So what we had is we animated on this fun, plus serious model and I think at the end we had maybe 600 fun tests and maybe 150 serious tests, and the serious tests we eventually figured out we could sell a result to these. He is a software engineer at heart and loves tinkering on the site to make it the best product possible. You know our home page is not some jumping off place, our home page is a news feed showing you what your friends recently read, and what they thought, and what they recently discussed in groups, so everywhere you go youre seeing activity from your friends. was an HBS guy Harvard Business School guy and he got inspired when he watched his classmates take the [?] How do you like it? [14], Goodreads was founded in 2006. It has also been criticized that Goodreads allows both users and authors to post quotes attributed to an author without verification of any sort; removal of such quotes is left largely in the hands of volunteer "librarians", as authors have little to no individual control over quotes posted to their own profiles. Interviewee: Its a very smart point, because if something is boring, if you sign up for a service and theres nothing for you to do until someone signs up, youre just going to leave, right? So now you have the opportunity to become a better writer by putting yourself out there more and more often and seeing what people like and dont like. And Im no author. Did you design it yourself? [33] As of April 2020, the site's guidelines still state that "reviews that are predominantly about an author's behavior and not about the book will be deleted. For a lot of people, this is when things started to go downhill, and it's hard to argue against that. So youd ask them for access to their address book so you can email their friends. It had a news feed before Facebook did. [6] By July 2012, the site reported 10 million members, 20 million monthly visits, and thirty employees. So we kind of, I actually have a spreadsheet where Ive got a product and then I give a rating on each of those three criteria and then I come up with a total priority. Little bit of Goodreads trivia. Andrew: I mean you personally. Am I reading your history properly here? Like about 10% of our users went kind of nuts and would add everything theyve ever read. [13] Chandler and Khuri both grew up in California. So realitys about making things really dead simple for the user. But actively working at it, getting into doing speaking events around the book, doing readings and absolutely social media, I think, is big. Number one was he actually would stand up in front of the company and say We dont hire assholes here, which is kind of, like well Did our CEO just use the word asshole? But it works, because what it does it, everybody says, okay, I cant be an asshole, and there arent any assholes here, and therefore everyone is a good guy. He had a number of good things about him. On this Wikipedia the language links are at the top of the page across from the article title. I cant remember who I was thinking of but guys with serious cred. If they were Christian, theyd go to ChristianSingles. Andrew: Did he use it? [30] Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. Fortunately the book straightens out into a well-researched and well-written history of LA, the LAT and the Chandler/Otis families. Because theyre so let down by how little attention theyve gotten from their publishing company. And you look at how many people come in and how many invites get sent and how many people can make it to the end. Or do what Ning did and allow people to create small niches. Of course, if there is someone we like we can click over, we can either save them to favorites or we can scroll to the bottom, get their email address, and contact them directly. I had never read Sherlock Holmes. Thats the hard part of being down here in Buenos Aires. View Otis Chandler's professional profile on LinkedIn. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. Andrew: Is that really him whos going out on all those networks? LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. Thank you everyone for watching, Im looking forward to your comments and Im looking forward to talking to, actually Im looking forward to your comments lets leave it there. That has that kind of community? [23] In October 2012, Goodreads announced it had grown to 11 million members with 395 million books cataloged and over 20,000 book clubs created by its users. which is go out and get the book and try to learn it on your own. Additional support from Jeff Rogers, J.C. Howard, Julia Carney, Elaine Coates, Farrah Safari, Liz Metzger, Harrison Vijay Tsui and Katherine Sypher, and Margaret Cirino. I think the trick is going back to what you said in the beginning, its having the rock star engineers. If the product is going to be viral it has to be more useful if there are friends then if there are not. [inaudible] Id always kinda been a reader as a kid and I wanted to get back to that. From what we do, on good reason, what I think we did at Tickle was, you look at the numbers. You allow them to connect with their readers. How did you come up with compelling content, how did you guys figure out what was going to be compelling? Him on everywhere else? So discussion groups have really taken off as the second major thing to do on Goodreads. [40] Goodreads organizes offline opportunities as well, such as in-person book exchanges and "literary pub crawls". Andrew: Alright, and you talked about compelling content. The band can have a profile and show off their music and their events. Amazon.com, Inc. v. Barnesandnoble.com, Inc. https://en.wikipedia.org/w/index.php?title=Goodreads&oldid=1141346846, Short description is different from Wikidata, Articles lacking reliable references from January 2022, Articles lacking reliable references from November 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 24 February 2023, at 16:16. I guess, is it enough to go on Goodreads and create a community and create a community on Facebook? As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. Were you also building or creating little businesses as a kid? Interviewee: Probably not. Its position was see your friends photos. Thank you everyone. Andrew: Now onto Dave [Yaniks] question. So then they started going to these niche sites. Before we continue with the story, Otis can you tell the people what Goodreads is, if theyve never been on it, if theyre not one of the, one of the millions of people on the site? So that was number one, we were really good at creating compelling content and we had a whole staff of writers to create these fun tests and innovate on that, and then the second step of viral is let people send it to their friends and so we worked as hard as we could on that. Andrew: Can I find people locally to swap books with? With over 45 million registered readers who review millions of books, Goodreads grew at an as. Can you ever get a big enough community to make it worthwhile? So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. I want to get into Goodreads and how you came up with the idea and how you built it up but lets go a little bit more back story. Please enter your email address to continue, Create products people want (By building in increments), LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. If a user has written a work, the work can be linked on the author's profile page, which also includes an author's blog. And this is very similar to the Facebook self-serve product or the MySpace self-serve product. Was it just watch me and youll learn, or was it more formal than that? I dont know. The collection of former Los Angeles Times publisher Otis Chandler evolved over the years along with the interests of the man, from classics and motorcycles to muscle cars and racing Porsches. Thank you Otis. Its cataloguing your books. And six months later I had a beta and then two months after that I had a design and I launched it. He wanted to integrate this scanning experience and to create a space where people could write reviews regarding the books that they read. All of which were successful. That means you can email their friends came on like Otis Chandler discover connections! It has to be some kind of nuts and would add everything theyve read... Time feedback about something you write got that book for my Kindle, I was young,. Also building or creating little businesses as a kid and I knew, as an engineer, I the. Reported 10 million members black dating site, James Currier, was called ringo.com band can have a to. 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